Business and Partnership Development
We identify, engage and secure the right commercial partners, and stay in the room until the relationship reaches a defined outcome.
We do more than make introductions
Introductions are easy to promise and are rarely the thing that was missing. What is usually missing is all the work between the introduction and the agreement.
A partner has to be evaluated before your team spends three months on them. The opportunity has to be shaped so it is worth their while as well as yours. Someone has to keep the conversation moving when both sides get busy, and someone has to say plainly when a promising relationship is not going anywhere.
That is the work we do, and we do it with our own name attached to the introduction.
From target list to signature
We agree the categories of counterparty that matter: customers and pilot organizations, distributors, healthcare organizations, technology providers, specialists and investors.
Each candidate is assessed on commercial fit, capability, reach and genuine willingness before your team invests time in them.
We open the conversation, usually through an existing relationship rather than a cold approach, and frame the opportunity for both sides.
We work the commercial structure: scope, terms, economics, and what each side is actually committing to.
We stay in the process through to signature. We also tell you when to walk away, which is part of the same job.
Someone from your team available for meetings at short notice, and material we can put in front of a counterparty without rewriting it first.
We work with you to shape and refine your Minimum Viable Product (MVP), define and validate your Ideal Customer Profile (ICP), and build the evidence needed to achieve Product-Market Fit. From there, we help you develop a practical go-to-market approach and scale with greater speed, focus, and confidence.